"A notice to opt out of behavioral advertising may be sent with every click in future Firefox versions. Mozilla plans a Do Not Track feature that would send the notice in the Firefox HTTP header. Mozilla's Alex Fowler said the header approach for Firefox is better than cookies or blacklists. Other browser makers are working on similar functions."~
http://www.toptechnews.com/story.xhtml?story_id=12100B4DLRJC
I feel this will enable more privacy, but I also feel it will only change the way advertising comes towards users. This could also stop some of the tracking for both the good and the bad people.
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